Hai-Menu Project

Overview

Hai - restaurant ( translate ‘yes’ )

A new far-east fusion restaurant plans to open a new location in the Entertainment district and requires a new menu design. You have been tasked with creative for this project

- Using the soya sauce painting asset as source you will provide a prototype concept of the menu layout using the clients art direction. You must highlight the use of real hand-made art assets as the raw starting point of the digital assets you must create for this engagement.

- Menu items and other information will be provided via client copydeck.

- final image display will be a series of jpg formated images of all menu pages.

Details will only be provided during class all hands meetings

- A complete PDF will also be required

Process and development must be posted via student production blog it must show the lifecycle of the design process ruff sketch, blocking, assets. Grade will be based on milestones and will follow the same general process elements.

Hai - art direction

The great artist Shigeo Fukuda bold and unique poster design is the cornerstone of Hai restaurant art direction and at many level the culture of walking in the door. Elements of WW2 propaganda poster design should also add lightweight influences for the design style.

Clients that visit Hai

The patrons of the Hai -restaurant is the very top level of the Professional ecosystem. Life-time Business deals are made based on an evening at Hai restaurant. The high level of quality ingredient and expert craftsmanship sets the Hai light-years beyond any experience. We expect the same level of detail for the creative,design, deployment and execution for the menu design.