Danish high-end shoe designer “ Min Skoa71 “ ( translate: my shoe ) is preparing a North American awareness campaign for a number of styles of limited edition shoes. You have been tasked with the creative production of a series of ‘splashed’ inspired poster designs.
The brand is for both men and women. Min Skoa71 is trendsetting, distinct and genuine. The brand is unique, as is every individual that wears a pair of Min Skoa71 is wearing a limited edition and has joined the ranks of that design style.
Trendsetting
Min Skoa71 makes trends accessible there is a cost for high-end but great quality will last. Min Skoa71’s are versatile and offer plenty of inspiration for a personal style.
Distinct
Min Skoa71 design is beyond distinct - each style will have a limited production run and unique serial number that becomes the owners password for exclusive access to Min Skoa71 + lfeStlye® social community.
Genuine
The Min Skoa71 collection is distinct and authentic. You do not select a Min Skoa71 style - Min Skoa71 selects you. Min Skoa71 will suit you perfectly or it does not suit you at all.
Target group
People who love the Min Skoa71 brand are ‘beyond cutting edge’ they are light-years ahead of the design world and 9 times out of 10 : define the design style millions will follow! They are strong, not afraid to make a statement, self-confident and lives life to the fullest and are open to new ideas. They are adventurous and laugh at limits the rest of the world fears They choose their own path, with Min Skoa71 leading the way.
Growth strategy
Min Skoa71 has 71 branches in the Netherlands, Belgium, France, Japan, China and Germany. All this thanks to the strong foundation of the family business. The Min Skoa71 service office is in the heart of Denmark. This means one central point for purchase, administration, personnel & organisation, distribution and communication. Min Skoa71’s organic growth. is not purely based on figures is not in line with the culture or philosophy. Min Skoa71’s success depends on it’s very strong brand and it’s own fashion-related trends and very strong and loyal social network. A good combination of these factors provides opportunities to grow. Min Skoa71’s expansion is dependent on the possibilities and chances of international locations. Each one of Min Skoa71 shops are located in key Plus-A1 locations with an average floor area of 200 m2.
Flag ship stores
The Flag ship Min Skoa71 stores are nothing like other major brands. While major brands develop well established flag ship store in key city center locations, Min Skoa71 embraces its adventurous foundation. Min Skoa71 Flag ship stores are hidden and clues to its location are distributed via transmedia. The location of the temporary Flag ship stores vary; some location have included the following, Old railway yard service building, Level 7 of an underground parking garage, Penthouse apartment, Dance club, Converted estate home, Farm the list continues with locations one would not associate with a shoe company. Min Skoa71 vast social network is key to the promotion and building buzz for Min Skoa71 brand, sharing information and becoming part of the adventure.
The last and strongest pillar for the Min Skoa71 brand is Flag ship stores lifespan is 71-days, this limited time builds product demand, keeps the brand buzz alive and enforces the adventurous lifestyle.
Here is my concept what I have, enjoy and have fun!
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