Project Overview: Creative based project that will use previous assets as the raw materials for the final digital preparation that may require print output and/or online presentation.
Foot wear company requires a stylized design campaign for a re-launch of its flagship footwear.
Each student will use his/her own assets from the previous semester and will research, create and develop the look and style of the required campaign.
There are some of SOW about Min Skoa 71
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1. Discovery and Ideation: A map in my mind!!
Min Skoa 71 is all about shoes was worn just on you. That's why we have 71 branches in Netherlands, Belgium, France, Japan, China and Germany. Min Skoa 71 first opened way back in 1987. Min Skoa71’s success depends on it’s very strong brand and it’s own fashion-related trends and very strong and loyal social network. A good combination of these factors provides opportunities to grow. Min Skoa 71 is a limited production, unique serial number believe that this only one pair in the world what you have and to access to Min Skoa 71+ lifestyle® social community. We have a forum of Min Skoa 71 named 71 bbs, twitter and facebook etc.in the internet, we can share experience and interaction with your friend who loves Min Skoa 71 production. For now, we are preparing a North American awareness campaign. A new challenge with multi-culture between Europe and North America, There will be expected by all young fashion people. You'll always know what you want in Min Skoa 71.
3.Hero photos
----------A logo was covered by Photoshop, I used clone stamp tool to cover it.
----------Original Photo came with logo, and a darkness image.
----------Background changed, the image effect was adjusted also. I'd like to use pen tool to get this milestone .
4. Sketching Book (Visual Thinking)
A popular canvas shoes with leopard pattern which is main product of Min Skoa 71. This is a brainstorm what I sketched.
I would like to present about fashion, vitality, urban culture bewteen European and North American and etc. in my concept.
BTW, I have no idea to get the picture zoomed.
5. Digital Presentation
The digital version is presented. A little bit changed from my sketching book, such as colors, splash effects. I would like to use milk and chocolate color effects to express of multiple culture between Europe and North America, because I believe that most young people will more like this. The brown splashes come out from the inside of the shoes. A big impact is happened.This effect demonstrated a spirit of optimism. They are matching with the story of Min skoa 71 I created.
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